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The Power
of Together

Advertising Campaign

About the Campaign

In July 2021, Rochester Regional Health launched a new campaign – The Power of Together, demonstrating how we work side-by-side with our employees, patients and community to accomplish great things. 

The campaign evolved from extensive consumer research and demonstrates our focus on convenience and accessibility, as well as the excellence and connectivity of our care teams.

Advertisements feature a diverse and authentic mix of Rochester Regional Health staff and patients, celebrating their unique perspectives, experiences, enthusiasm and our mission of caring.

TV

Launching with the start of the Olympic Ceremonies, you can view our new TV spot on local news stations and online video providers like YouTube.

Download TV Ad | 30 sec | mp4

Download TV Ad | 15 sec | mp4

Billboards

Typically 14 feet tall and 48 feet wide, bulletin billboards are found on highways and major roads throughout our region. Advertising on billboards throughout the communities we serve allows us to reach a large number of people with a consistent message.

  Download Billboard Ad Version 1

  Download Billboard Ad Version 2

billboard examples

Print

You’ll see the campaign featured in print advertisements in local, popular newspapers and publications.

  Download Print Ad Version 1

  Download Print Ad Version 2

power of together print ads example

Radio

Advertising on local radio stations is another great way for us to connect with our patients and partners throughout our region, sharing the message of convenience and accessibility wherever the listener may be tuning in.

  Download Radio Ad | 30 sec | mp3

A woman recording a radio spot.

Digital

Many consumers make health care decisions and other purchases online – that’s why we’re partnering with local and national websites to display our advertisements on relevant and frequently used content.

  Download Facebook Cover Ad