In July 2021, Rochester Regional Health launched a new campaign – The Power of Together, demonstrating how we work side-by-side with our employees, patients and community to accomplish great things.
The campaign evolved from extensive consumer research and demonstrates our focus on convenience and accessibility, as well as the excellence and connectivity of our care teams.
Advertisements feature a diverse and authentic mix of Rochester Regional Health staff and patients, celebrating their unique perspectives, experiences, enthusiasm and our mission of caring.
Typically 14 feet tall and 48 feet wide, bulletin billboards are found on highways and major roads throughout our region. Advertising on billboards throughout the communities we serve allows us to reach a large number of people with a consistent message.
Advertising on local radio stations is another great way for us to connect with our patients and partners throughout our region, sharing the message of convenience and accessibility wherever the listener may be tuning in.
Many consumers make health care decisions and other purchases online – that’s why we’re partnering with local and national websites to display our advertisements on relevant and frequently used content.