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Bridgette Wiefling, MD

Chief Physician Enterprise Officer, Executive Vice President

Bridgette Wiefling

Dr. Wiefling is a practicing internal medicine physician at Rochester Regional Health.  In her new role as Chief Physician Enterprise Officer, Executive Vice President, she will determine the executive clinical leadership and facilitate the strategic direction of the RRH Physician Enterprise’s clinical operations.   For the past few years, she has been responsible for building a robust primary care network that is adaptive to new challenges and opportunities in health care.  She plays a critical role leading the Rochester Regional delivery system transformation under the evolution of new payment models.  She spearheads innovative strategies and technology to redesign delivery of medical services in a way that reduces cost and improves quality while integrating care across the continuum.  Dr Wiefling has served in multiple leadership roles for the system, including chief quality officer and senior vice president and executive director of the Rochester General Medical Group.  Prior to joining Rochester Regional, she was the CEO of the Anthony L. Jordan Community Center.

Dr. Wiefling earned her medical degree from the University of Wisconsin Medical School and completed her dual residency at the University of Rochester. She held a clinical faculty position at the U of R and has worked as an FDA Pediatric Advisory Committee consultant.  Dr. Wiefling’s career accomplishments also include being a founder in the creation of multiple health service organizations in the region, including Rochester Integrated Health Network, Greater Rochester Health Home, and Finger Lake Performing Provider System.   She volunteers on the boards of the Greater Rochester Health Foundation, SUNY Brockport College, St. Ann’s Community, and the Al Sigl Community of Agencies.