COVID-19 Updates: Get the latest information from our experts

General Content

Brand GuidelinesĀ 

The purpose of this guide is to develop and maintain a cohesive visual identity for Rochester Regional Health and its affiliates. The images, fonts, and colors we use are the visual expression of our brand promise.

These guidelines are used by the Rochester Regional Health Strategic Communications & Marketing team, as well as our advertising agencies and vendors who create Rochester Regional Health marketing campaigns, sales collateral, and promotional materials for all branded campaigns and initiatives.

These guidelines apply to all branded materials, including: third party service providers, print and digital media, and sponsored organizations.


For more information on our brand guidelines please contact Steve Smock, Sr. Digital Designer, in our Strategic Marketing & Communications department at [email protected]