General Content
Colors play an important role in reflecting Rochester Regional Health's Brand. Corporate Blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.
Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as acents or highlights to the Primary palette. They should never be used by themselves to reflect our brand.
Tertiary colors are alternate colors to our secondary palette and should only be used when secondary colors have been exhausted or when they do not fit the medium being produced. They should never be used by themselves to reflect our brand.
These colors are used for web and digital designs such as backgrounds, buttons, icons, borders, lines, and accents. They should compliment any color used for web and digital designs.
Gray colors are used for web and digital designs such as text, backgrounds, lines, and accents. They should compliment any color used for web and digital designs.