General Content

Color Schemes

Primary Palette

Colors play an important role in reflecting Rochester Regional Health's Brand. Corporate Blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.

RRH Blue #0077c8
Black #000000

Secondary Palette

Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as acents or highlights to the Primary palette. They should never be used by themselves to reflect our brand.

Light Turquoise #65c9c4
Turquoise #25a5b0
Dark Turquoise #007681
Light Green #4aa270
Green #82c341
Dark Green #acd18c

Tertiary Palette

Tertiary colors are alternate colors to our secondary palette and should only be used when secondary colors have been exhausted or when they do not fit the medium being produced. They should never be used by themselves to reflect our brand.

Purple #666996
Slate #39607a

Web Colors

These colors are used for web and digital designs such as backgrounds, buttons, icons, borders, lines, and accents. They should compliment any color used for web and digital designs.

Extra Light Blue #dfeef7
Light Blue #84c7d6
Dark Blue #00233c

Gray Colors

Gray colors are used for web and digital designs such as text, backgrounds, lines, and accents. They should compliment any color used for web and digital designs.

Smoke #f5f5f5
Dark Smoke #dcdcdc
Extra Dark Smoke #c4c4c4
Gray #fafafa
Dark Gray #e1e1e1
Extra Dark Gray #c8c8c8