The Rochester Regional Health name in our logo is the single most important visual component in establishing a brand presence. Our logo is a clear, strong, timeless representation of our name. The preferred color for the Rochester Regional Health logo is Black and Blue. Do not use the logo in any other color than those listed below. The Full colored logo is the standard, and should only be used on white or light-colored backgrounds. For dark-colored backgrounds, please use the alternate white or white and blue logo.
Hospital logos may be used to represent each of our five hospitals as a sub-branded logo. These are the only acceptable facility name logo locked up with the master logo. Do not alter the master logo or a hospital logo in any way.
Subsidiary logos may be used to represent our subsidiary brands and affiliate companies. These do not need to be locked up with the master logo. Subsidiary logos may not be altered or changed in any way.