New Leadership Role Created for RGHS Finger Lakes Hospitals

March 17, 2014

RGH administrator Rob Cercek named Regional President of Operations for Newark-Wayne Community Hospital, Clifton Springs Hospital & Clinic

In keeping with Rochester General Health System’s (RGHS) commitment to provide the highest quality care to greater Rochester and beyond, a new leadership structure has been announced that will improve the comprehensive delivery of RGHS health services in the Finger Lakes region. Effective April 1, Rob Cercek, currently vice president of operations for Rochester General Hospital, will become regional president of operations for two hospitals in the Finger Lakes: Newark-Wayne Community Hospital (NWCH), an RGHS affiliate since 1997; and Clifton Springs Hospital & Clinic, when that facility becomes a full RGHS affiliate later this year.

cercek_robSince joining the health system in 2008, Cercek has led the development of the strategic expansion of services to rural areas outside of greater Rochester. Those responsibilities have included a lead role in the current affiliation processes that will lead to Clifton Springs Hospital & Clinic and Batavia’s United Memorial Medical Center joining RGHS later this year. In his current role, Cercek leads over 2,000 staff members across all service lines.

“Rob’s track record of success in managing complex operational change and clinical integration across our system, as well as his team-oriented approach to leadership, make him uniquely qualified for this vital new executive role,” said Mark C. Clement, president and CEO of RGHS. “Under his leadership, we can effectively transform Newark-Wayne and Clifton Springs into growing and complementary campuses providing fully integrated health care in the Finger Lakes.”

Cercek has more than 20 years of experience in health care administration, including leadership roles with various organizations in Colorado and Ohio. Immediately prior to joining RGHS he was director of operations for Diversified Radiology of Colorado, PC. He is a Fellow in the American College of Healthcare Executives, and earned a Master’s degree in Health Care Administration from Central Michigan University.

As president of Newark-Wayne Community Hospital, Cercek will succeed Mark Klyczek, who has led the hospital since 2011 and guided NWCH to its current position as a regional leader in quality and patient satisfaction. Klyczek is taking on a new system-wide leadership role, with responsibility over the RGHS oncology, pharmacy and respiratory therapy service lines. At Clifton Springs, interim president and CEO Lew Zulick, MD, will transition into a senior clinical leadership role.