Rochester Regional Health System announced today that Susan M. Alcorn will join the system as senior vice president and chief communications officer. She will begin her new role in early February.
Alcorn comes to Rochester Regional from Jarrard Phillips Cate & Hancock, a communications firm that specializes in the high-stakes communication challenges facing hospitals and health systems. Previously, she was chief communications officer at Geisinger Health System, Danville, Pa., where she helped position the system as a nationally recognized model for healthcare delivery and financing. She is co-author of the books, “Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communication,” and “Healthcare Communications in a Brave New World.”
“Susan is an ideal addition to our team during this transformative time in Rochester Regional’s history,” said Eric Bieber, MD, president and CEO of Rochester Regional. “This appointment reflects our deep commitment to enhancing and creating strong and trusting relationships across our organization and with our community.”
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