Rochester General Hospital Named Gold Certified Safe Sleep Champion

September 11, 2016

Contact:
Veronica R. Chiesi Brown
Office: 585-922-4573
Cell: 585-305-4204
veronica.chiesibrown@rochesterregional.org

Rochester, N.Y. - Rochester General Hospital is one of three hospitals in New York State to be named a Gold Certified National Safe Sleep Champion. This is the highest designation offered by Cribs for Kids, a national infant sleep initiative. In total, only 63 hospitals in the country are recognized at the gold level.

Hospitals who receive this designation have implemented an exceptional hospital-based infant safe sleep program including hospital staff training and education, a hospital safe sleep policy, parent education and modeling, a wearable blanket program and community outreach.

“This award is reflective of our ongoing commitment to safety and quality,” said Suzanne Mullin, MD, pediatric director of the mother-baby unit at Rochester General Hospital. “We take pride in practicing the highest standards of infant sleep safety while helping parents take steps to keep their babies safe when they return home.”

The Monroe County Department of Public Health has declared unsafe sleep to be the number one preventable cause of death in infants under the age of one. Last year Monroe County had nine infant deaths related to unsafe sleep practices.

Each year in the United States, more than 3,500 babies die in their sleep suddenly and unexpectedly from accidental suffocation, strangulation and sudden infant death syndrome (SIDS). According to Cribs for Kids, in 90 percent of these deaths, the infant is found in an unsafe sleep environment. Cribs for Kids partners with healthcare providers, parents and others across the country to promote sleeping practices that keep infants safe.

Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes and beyond. The system includes five hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and immediate care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and ACM Medical Laboratory, a global leader in patient and clinical trials. Rochester Regional Health is the region’s second largest employer. Learn more at RochesterRegional.org.

Rochester General Hospital is a 528-bed tertiary care hospital that has been serving the residents of the Rochester region since 1847. The medical staff of more than 1,000 primary care physicians and specialists offers primary medical care and broad range of specialties.

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