Rochester Regional Health Celebrates Expanded Care Center in Henrietta

February 20, 2018


Rochester Regional Health Celebrates Expanded Care Center in Henrietta
Henrietta Medical Campus places key services in an innovative setting

Rochester, N.Y. – Healthcare just got a little more convenient for residents of Henrietta and its surrounding communities. Today Rochester Regional Health celebrated its new Henrietta Medical Campus, a multi-specialty facility located at 50 Middle Road. 

The campus provides residents with easy access to:
Primary care physicians and holistic medicine for families
Orthopaedic care, including sports medicine, general injuries and fractures, arthritis, chronic conditions, pain management and joint, hip or knee replacement
Imaging services, including X-ray, ultrasound, mammography, 3D mammography and 3D automated breast ultrasound
Lab services in a large, comfortable space, with an additional area dedicated to pediatric patients 

“You shouldn’t have to go far to get the care you need,” remarked Rochester Regional Health President and CEO Eric Bieber, MD. “People need excellent, integrated care close to home, no matter where they live in our region. That’s why Rochester Regional Health is here.” 

Primary care patients have the added benefit of being able to walk over to the imaging and lab suites as soon as their doctor orders a test. For lab and imaging services, no appointments are necessary. 

“When a patient needs a lab or imaging service, it should be fast and easy for them,” explained Senior Vice President of the Rochester Regional Health Primary Care Institute Bridgette Wiefling, MD.  

In addition to new local access to services, patients of the primary care providers are seeing their doctors in an innovative office setting brought to the area by Rochester Regional Health over the past two years. The setting places greater emphasis on privacy, concierge-like staff support and quiet, soothing surroundings. 

“A doctor visit is often stressful due to not feeling well, uncertainty and concern,” Wiefling continued. “This peaceful and supportive environment will help put patients at ease and allow them to better focus on what they need to do to get healthy and stay healthy.”

While today marked the ceremonial grand opening of the new campus, patients began seeing providers at this location earlier this winter.  The campus is easy to find, clearly visible from Calkins Road, and offers free parking.  Details on the campus are available at 


Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes and beyond. The system includes five hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and immediate care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and ACM Medical Laboratory, a global leader in patient and clinical trials. Rochester Regional Health is the region’s second largest employer. Learn more at