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Community Health is in Our Genes

November 2, 2025|2 min. read
|Media contact: Public Relations Team

ROCHESTER, NY - Rochester Regional Health (RRH) is proud to introduce GenoWell, a first-of-its-kind community health research program designed to empower individuals with knowledge about their genetic health risks. In partnership with Helix, a national leader in population genomics and precision health, GenoWell provides no-cost DNA screening to help identify genetic risks for certain cancers and a cause of heart disease that can be missed without genetic testing. By uncovering this information earlier, participants and their providers can move toward quicker diagnoses and more personalized care.

“For us, GenoWell is deeply personal,” said Richard 'Chip' Davis, PhD and Chief Executive Officer at Rochester Regional Health. “Rochester has always been a region of innovators, from the founding of Rochester General and St. Mary’s to the breakthroughs we continue to deliver today. Long before population health became a national priority, our system helped pioneer one of the country’s first Accountable Care Organizations, GRIPA, which set the stage for the proactive, preventive care that GenoWell now advances. Serving our communities with compassion and cutting-edge care is in our genes, and GenoWell brings that promise into the 21st century.”

Over the next five years, GenoWell aims to reach more than 100,000 adults, age 18 and older, across the region. Participation is voluntary, confidential and comes at no cost, and no insurance is required. Results will provide insight into conditions such as inherited breast and ovarian cancer, colorectal cancer, and high cholesterol. Participants can then consult with their providers to make informed, proactive decisions about their health.

Through GenoWell, Rochester Regional Health joins leading health systems across North America that are part of the Helix Research Network. This collaboration accelerates the integration of genetic information into everyday clinical care and expands opportunities to bring novel clinical trials and research to local communities.

To enroll or learn more about GenoWell, visit our webpage.

For questions about eligibility, collection process or privacy, visit our FAQ webpage.

You can also call (585) 922-4366 with questions or email them to GenoWell@rochesterregional.org.

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About Rochester Regional Health

Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes, St. Lawrence County, and beyond. The system includes nine hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and urgent care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and Rochester Regional Health Laboratories and ACM Global Laboratories, a global leader in patient and clinical trials. Rochester Regional Health is the Rochester region's second-largest employer.

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