Newark, NY — Rochester Regional Health (RRH) is pleased to announce that Newark-Wayne Community Hospital (NWCH) has once again been designated a Baby-Friendly Hospital, a prestigious international recognition awarded by Baby-Friendly USA. The title is a testament to the hospital’s commitment to providing the highest standard of care for breastfeeding mothers and their newborns.
The Baby-Friendly Hospital Initiative is an international program that encourages and recognizes hospitals and birthing centers that offer an outstanding level of care for infant feeding and mother-baby bonding. NWCH reaffirms its place in a global network of over 20,000 Baby-Friendly facilities, including just under 500 in the United States.
Following an intensive review process, NWCH maintains this honor by meeting the rigorous standards based on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices developed by the World Health Organization (WHO) and UNICEF. These steps are designed to ensure mothers receive the support, education, and resources they need to make informed choices about infant feeding during the critical early days of a baby’s life. NWCH has been officially Baby-Friendly since 2015, and this year was among only 10% of all Baby-Friendly designated hospitals to receive this award with zero corrective actions.
“This recognition reinforces our continued dedication to supporting families from the very beginning,” said Dr. Robert Cole, MD, MBA, Chief Medical Officer for Rochester Regional Health’s Eastern Region“The Baby-Friendly designation reflects our persistent efforts to promote safe, evidence-based practices that support mothers - regardless of how they choose to feed their baby - while empowering them with knowledge and compassionate care.”
The Baby-Friendly designation continues to solidify Rochester Regional Health’s commitment to delivering exceptional, evidence-based care that supports the health and well-being of every patient—from the very first moments of life and beyond.
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About Rochester Regional Health
Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes, St. Lawrence County, and beyond. The system includes nine hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and urgent care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and Rochester Regional Health Laboratories and ACM Global Laboratories, a global leader in patient and clinical trials. Rochester Regional Health is the region's second-largest employer and was named by Newsweek among America’s Greatest Workplaces in Healthcare. Learn more at www.Rochesterregional.org.
About Baby-Friendly USA
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA is responsible for upholding the highest standards in infant feeding care by coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly designation and ensure the widespread adoption of the BFHI in the US. Learn more about Baby-Friendly USA and the BFHI at www.babyfriendlyusa.org.
Media Relations
Julia Welbourne
Public Relations Advisor
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