General Content

Privacy Policy



Rochester Regional Health (also referred to herein as “we,” “us,” and “our”) is committed to protecting the privacy and security of the information we collect, use, share, and otherwise process. We also believe in transparency, and we are committed to informing you about how we treat your information.

When Does This Policy Apply?
This Privacy Policy (the “Policy”) describes our practices regarding your personal information when you visit our websites that link to this Policy (the “Site”) or use our MyCare Mobile App (the “App”). However, this Policy does not apply to any information that is Protected Health Information (“PHI”), as defined by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). We only collect, receive, maintain, use, and disclose PHI as permitted or required by applicable law, and you may learn more about how we use and disclose PHI and your rights under HIPAA by reviewing our Notice of Privacy Practices.

United States
The Site and the App are only intended for individuals located in the United States, and they are not intended for users located in other countries, including the European Union and the European Economic Area.

How Do We Collect and Process Information?

Protected Health Information
Our collection, use, and disclosure of PHI is governed by our Notice of Privacy Practices. To the extent any of the information described in this Policy is PHI, our use and disclosure of it is governed by our Notice of Privacy Practices.

What Other Information Do We Collect Online?
We may also collect information that is not PHI, as described below. If any of the information described below is PHI, we will only use and disclose that information as described in our Notice of Privacy Practices.

Cookies and Similar Technologies

What are first and third-party cookies?
A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent” cookie). “Session” cookies are temporarily stored on your device and remain there until they expire at the end of your browsing session. “Persistent” cookies remain stored on your device until they expire or are deleted by you. Local shared objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you are visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.

What are “similar technologies”?
In addition to cookies, there are other data collection technologies, such as Internet tags, web beacons, pixels (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as you navigate through and interact with a website. For example, web beacons are tiny graphics with unique identifiers that are used to understand browsing activity. UTM codes are strings that can appear in a URL when you move from one web page or website to another. The string can represent information about your browsing, such as which advertisement, page, or publisher sent you to the receiving website.

What cookies and similar technologies are in use on the Site?
Depending on which page you are on, the Site uses cookies and similar technologies to improve functionality, to measure and track user interactions, to perform analytics, to market, to track ad-driven activity, and to otherwise tailor our communications.

Pages within the subdomain do not use tracking technologies.

Informational pages with the subdomain use the following technologies:

Other pages on the Site use the following technologies:

Other third-party technologies
Some third parties may use data collection technologies to collect information about you when you browse the Internet. We do not control these third parties’ technologies or how they may be used. If you have questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Choices about cookies and similar technologies
Most web browsers are set by default to accept cookies. However, you may disable certain cookies and similar technologies via the cookies consent tool included on the Site. In addition, if you do not wish to receive cookies, you may set your browser to refuse all or some types of cookies or to alert you when cookies are being stored. These settings may affect your enjoyment of the Site’s functionality. Adjusting the cookie settings may not fully delete all of the cookies that have already been created. To delete them, you should review your web browser settings after you have changed your cookie settings. The links below provide additional information about how to disable cookies or manage the cookie settings:

For more information about how to modify your browser settings to block or filter cookies, visit You may learn more about internet advertising practices and related consumer resources at, and

How Do We Use Your Information?

We only use PHI as described in our Notice of Privacy Practices. We may use your other information for the purposes described below where permitted by applicable law:

  • Operate and improve our operations, services, the Site, and the App
  • Provide you with services, content, and functionality
  • Improve our services and develop new services
  • Honor our terms of service and contracts
  • Manage our relationship with you and your use of the Site and the App
  • Communicate with you and respond to your feedback, requests, questions, or inquiries
  • Register you for our email list and send you periodic messages
  • Engage with you on social media
  • Enable you to share comments, questions, and answers
  • Improve our marketing efforts, including by providing more tailored advertising
  • Promote our services and contact you about other services
  • Administer a contest, promotion, or survey
  • Assess the success of marketing and advertising campaigns
  • Ensure the privacy and security of our Site, App, and services
  • Maintain our databases and back-ups, including records of our communications with you
  • Process payments and donations
  • Detect fraud and prevent loss
  • Support and improve the Site and the App, including evaluations of functionality and features
  • Analyze use of the Site, the App, and our services and prepare aggregate traffic information
  • Recognize your device and remember your preferences and interactions
  • Provide you with a more personal and interactive experience on the Site and the App
  • Determine and track user interests, trends, needs, and preferences
  • General operational support, including procurement, financial and fiscal management, risk and compliance management, and reporting
  • Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transactions
  • Obtain and maintain insurance coverage and professional advice
  • Accomplish any other purpose (a) that is related or ancillary to any of the purposes described in this Policy, (b) that is described to you when you provide the information or to which you consent, or (c) for which we have a legal basis under law
  • Comply with federal, state, or local laws
  • Comply with a civil, governmental, or regulatory inquiry, order, subpoena, summons, or process
  • Cooperate with law enforcement agencies
  • Exercise or defend legal rights or claims
  • Create, use, retain, or disclose de-identified or aggregated data

How Do We Share Your Information?

We only disclose PHI as described in our Notice of Privacy Practices. We may share your other information for the purposes described below where permitted by applicable law:

How Long Do We Keep Your Information?

We maintain PHI as required by law and as described in our Notice of Privacy Practices.

We will keep your other information for as long as is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, to resolve disputes, to protect our assets, to operate our business, and to enforce our agreements. We may delete your other information if we believe it is incomplete, inaccurate, or that our continued storage of it is contrary to our objectives or legal obligations. When we delete data, it will be removed from our active servers and databases, but it may remain in our archives when it is not practical or possible to delete it.

We may retain and use anonymous, de-identified, or aggregated information for as long as is permitted under applicable law.

How Do We Protect Your Information?

We have adopted security measures that are designed to protect the information under our control. From time to time, we review our security procedures and consider new technologies and methods.

But, no security system is perfect, and no data transmission is 100% secure. Although we strive to protect your information, we cannot guarantee or warrant the security of any information transmitted to or from the Site or the App. Your use of the Site and the App is at your own risk. We cannot guarantee that your data will remain secure in all circumstances.

If a data breach compromises your information, we will notify you and any applicable regulator when we are required to do so by applicable law.

Your Rights and Choices

Please use the “Contact Us” details provided at the end of this Policy to exercise your rights and choices under this Policy. We honor requests when we are required to do so under applicable law.

For information about your rights under HIPAA with respect to PHI, please see our Notice of Privacy Practices.

Email Preferences
If you do not want to continue receiving emails from us, you may opt-out by clicking the “unsubscribe” button at the bottom of our emails or by contacting us at [email protected]. Please provide your name and contact information in your request, and we will respond to your request in accordance with applicable law.

Update Your Information
Our goal is to keep your information accurate, current, and complete. If any of your information changes, please let us know via the “Contact Us” details at the end of this Policy.

If you believe your rights relating to your personal information have been violated, please contact us via the “Contact Us” details provided at the end of this Policy.

Third-Party Sites and Services

This Policy only applies to the Site and the App. It does not apply to any websites, applications, or services from third parties.

The Site and the App may include links to, or content from, third parties. These links are to external resources and third parties that have their own privacy policies. It may not always be clear which links are to external, third-party resources. If you click on a third-party link, you will be redirected away from the Site or the App. You can check the URL to confirm whether you have left the Site.

We cannot and do not (1) guarantee the privacy or security practices of third parties or any content provided by third parties; (2) control third parties’ collection or use or your information; or (3) endorse any third-party information, products, services, applications, or websites.

Any information provided by you or collected from you by a third party will be governed by that party’s privacy policy and terms of use. You should review their privacy policy and terms of use carefully.

Children's Online Privacy Protection Act

We are a nonprofit organization, and the Site and the App are not directed to children under the age of 13, and we do not knowingly collect information online from children under the age of 13. No one under the age of 13 may access, browse, or use the Site or the App or provide any information to us online. If we learn that we have collected or received personal information from a child under the age of 13 online without a parent’s or legal guardian’s consent, we will take steps to stop collecting that information and to delete it. If you believe we have any received information from a child under the age of 13 online, please contact us using the “Contact Us” details provided below.

For more information about Children’s Online Privacy Protection Act, please visit the Federal Trade Commission’s website.

Updates and Changes

We may update this Policy from time to time. If we change this Policy, we will post the revised version on the Site and the App. Any changes, updates, and modifications will be effective immediately upon posting. If we make material changes, we may also notify you through a notice on the Site’s homepage and in the App, and/or we may send you an email regarding the updates.

You should read this Policy carefully before using the Site or the App, and you should review it from time to time so that you are aware of its current terms. Your continued use of the Site or the App after the “Last Updated” date will constitute your acceptance of and agreement to any changes and to our collection, use, and sharing of your information according to the then-current Policy. If you do not agree with this Policy, you should not use the Site or the App.

Contact Us

For more information or if you have questions about this Policy, you may contact us using the information below:

Rochester Regional Health
Chief Privacy Officer
1425 Portland Avenue
Rochester, NY, 14621

Call Center: (585) 922-LINK (922-5465)

Toll-free: 1-877-922-5465

Email: [email protected]