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David M. Simpkins

Senior Vice President, Chief Marketing & Communications Officer

David Simpkins

As Chief Marketing & Communications Officer and Senior Vice President, David Simpkins is responsible for overseeing the marketing and communications functions for Rochester Regional Health (RRH).

Before joining Rochester Regional, David served as the vice president of marketing and communications for Johns Hopkins Medicine (JHM) in the National Capital Region. In that role, he was responsible for overseeing the marketing and communications functions for Sibley Memorial Hospital in Washington, D.C., Suburban Hospital in Bethesda, Maryland, and Howard County General Hospital in Columbia, Maryland.

David has more than 30 years of professional experience in strategic planning, marketing, communications, public relations, community relations, and health equity. Previously, he’s held the posts of national vice president of strategic communications planning and resources at the American Cancer Society; vice president of planning, marketing and business development at Saint Agnes Hospital in Baltimore, Maryland; a member of Ascension Health and vice president of marketing for Holy Cross Hospital in Silver Spring, Maryland; a member of Trinity Health.

David received his bachelor’s degree from Towson University and his master’s degree from the Johns Hopkins University Carey Business School.