Rochester, NY - Rochester Regional Health (RRH) announced that David Simpkins, Executive Vice President, Chief Marketing, Communications & Community Affairs Officer, has been named to Becker’s Hospital Review’s 2026 list of Hospital and Health System Chief Marketing Officers to Know.
Simpkins leads marketing, communications, digital, public relations, and community affairs across nine hospitals, more than 550 healthcare practice locations, and over 20,000 team members. Since joining RRH in 2022, he has led a systemwide brand modernization and the launch of a digital front door to make it easier for people to access care.
His leadership connects strategy, storytelling, and community engagement to support growth, strengthen trust, and create an environment where people are empowered to grow, contribute, and be part of something meaningful. Under his direction, RRH has earned national recognition for quality, safety, workplace culture, and innovation.
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About Rochester Regional Health
Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes, St. Lawrence County, and beyond. The system includes nine hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and urgent care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and Rochester Regional Health Laboratories and ACM Global Laboratories, a global leader in patient and clinical trials. Rochester Regional Health is the Rochester region's second-largest employer.
Media Relations
Public Relations Team
